So I first heard of Balmain on the red carpet when a few of the celebrities were wearing the line, most notably at the MTV Movie Awards 2011. So when I heard that Balmain is coming out with a more affordable line I was pretty psyched!....until I looked into it and found out, it's not exactly that cheap but I guess more affordable?
The "more affordable" line called Pierre Balmain will hit stores in early December of this year. The line will feature a range of items from evening wear to daywear. CEO and Balmain chairman Alain Hivelin says, "The Pierre Balmain collection translates the codes of Balmain in a more casual and relaxed manner ... We see Pierre Balmain as a new and distinct brand that is inspired by the successes and history of a great house, but offers a look and product that respond to the needs and desires of today’s marketplace.” Prices range from $173 (t-shirts) to $363 (jeans) to $1291 (eveningwear).
The main Balmain line will ultimately still keep it's rock n' roll edge which made it famous, but distinguish it by becoming more sophisticated and couture-like. Check it out!
You Just Do You, Imma Do Me
Camille
