The Kardashian sisters are at it again! Yesterday, they launched their new line of makeup which is perfect because we all know they're all about the "cake" business. Their makeup line will be called Khroma Beauty which will first be released to Ulta stores later this year in December featuring mascaras, false eyelashes, and Kardazzle compacts. Then in early 2013, a larger array of products from Khroma Beauty will be launched.
The Kardashian ladies are known for their smoldering looks, in which all Khroma Beauty products will be labeled after. According to a press release, the makeup is described as having a "luxury feel and quality to the mass customer, with exquisite formulas to emulate the eyes, lips and complexion looks for which the Kardashian sisters are famous."
The sisters said in a statement, "We're so excited to partner with Boldface Licensing+Branding on this new venture. There's a glam girl in all of us and it's a dream come true to have our own makeup line and to share it with women around the world...Makeup has been an essential part of our lives for so long. Like fashion, it's always changing and evolving just as we do and we can't wait to share this new venture with our fans!"
I'm not a huge makeup fan myself, maybe because I have no idea how to put it on and I just take the lazy route and apply lipstick as my staple. But for all of my friends who I know are makeup fiends, along with many females out there, this will be a total hit. I have got to give props to this clan because they are all about they business and take full advantage of it. Stay tuned for their products out in stores later this year, are you interested in purchasing their makeup?
Better keep up with these KARDASHIANS!
You Just Do You, Imma Do Me
Camille