Talk about a diss!!! Yesterday headlines blew up with the news that clothing empire Abercrombie & Fitch WILL PAY Mike "The Situation" Sorrentino to not wear their brand in public. This also applies to all of the Jersey Shore cast and crew.
Reps from the company say, "We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response."
In response, MTV said in a statement to US Weekly, "It's a clever PR stunt, and we'd love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television." I wonder if any legal battles will ensue...
By the way who tries to regulate what someone else is wearing. I get that A&F's brand is seen as completely different to the Jersey Shore lifestyle, but this is a bit extreme. Being an ex-employee at A&F, I know the "atmosphere" well enough. Maybe the Jersey Shore members aren't white enough. By the way, I'm sure there are plenty of sponsors who wouldn't mind the cast rocking their gear. Any t-shirt that is tight should be fine.
You Just Do You, Imma Do Me
Camille
